Renting instead of purchasing a home has become the goal for more and more people, and this is increasing the demand for homes. Many people are beginning to look at apartments as solutions to their long-term housing needs rather than as a temporary stepping stone. Roughly 14 percent of all residents living in Texas currently rent, and the National Multi-Housing Council expects to see that number grow. Larger cities already see higher numbers, with Houston reporting nearly 41 percent of residents currently rent their dwelling. Marcus Hiles thinks the American dream is now leaning towards renting apartments instead of owning homes, and his goal is to create the best apartments in the best locations to meet the demand.